span.rub {text-transform: uppercase; position:relative; // text-transform: none;}    
span.rub span { position: absolute; overflow: hidden; width: .4em; height: 1em; margin: .2em 0 0 -.6em;}
span.rub span:before { content: '\2013'; }

span.rub {text-transform: uppercase; position:relative; // text-transform: none;}    
span.rub span:first-child { position: absolute; overflow: hidden; width: .45em; height: 1em; margin: .2em 0 0 -.6em;}
span.rub span:last-child { position: absolute; overflow: hidden; width: .45em; height: 1em; margin: 0 0 0 -.6em;}
span.rub span:before { content: '\2013'; }